The title change was more hoping that Sinclair was going to be like Apple, and also to pit the magazine more clearly against EMAP, which had the clear winner in the field.' 'They had launched the QL, and also that silly electric car. 'The Spectrum was no longer the focus of all that Sinclair were doing,' continues Munford. The aforementioned rival, not to mention Newsfield's Crash, helped instigate the change to the magazine ZX Spectrum fans know and love today. As with its peer, Sinclair User, Your Spectrum focused on many of the serious aspects of computing, with gaming taking its place among features on programming, hardware and the business uses of the Sinclair microcomputer. 'It was a long time ago, and Dennis Publishing was a very different company - actually called Bunch Books at the time,' says Roger Munford, launch editor of Your Spectrum back in 1984. Your Sinclair began life as Your Spectrum, and it wasn't just the name that was different - practically everything inside was, too. 'Because,' I'd reply with a tone of calculated indifference, 'It's funny.' Issue one of Your Sinclair, published late 1985/early 1986. 'Why are you still reading that?!' they would clamour.

I wasn't really playing on my 128k +2 Speccy much as I looked on enviously at Mega Drive screenshots of Strider and Golden Axe but what I was still doing was consistently reading Your Sinclair each month, often to the scorn of friends and family. In terms of graphics and sound, all of them were ridiculously better than the Sinclair machine. The Commodore Amiga and Atari ST were appreciably better computer alternatives, while those with a pure penchant for video games would shortly be able to get their hands on a Super Nintendo Entertainment System, if they hadn't already invested in a Sega Mega Drive. By the early 90s, the ZX Spectrum appeared hopelessly outdated.

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